Authority Map
The Authority Map gives you a visual overview of your LinkedIn content strategy. It shows you which topics you've built authority in, where you have gaps, and gives you a steady stream of content ideas based on your expertise and audience — so you never run out of things to post.
Overview
Your Authority Map is built around a few key ideas:
- Core Pillar — The overarching theme that ties all your content together (e.g., "B2B SaaS Leadership")
- Clusters — The specific topic areas you post about (e.g., "Product Development", "Hiring", "Growth")
- Authority Score — A score from 0 to 100 that reflects how consistently you post across your clusters
- Content Ideas — AI-generated post concepts attached to each cluster, ready for you to use
- Audience Whisperer — Questions extracted from your LinkedIn comments that could become great posts
The map is displayed as an interactive graph — your core pillar sits at the center, and each topic cluster fans out around it. Clicking a cluster reveals your ideas and options to generate more.
Getting Started
Generating Your Authority Map
If you don't have a map yet, FeedBoss will walk you through creating one.
Steps:
- Go to Authority Map in the sidebar
- Click "Generate Authority Map"
- The AI will read your profile, persona, and onboarding answers to suggest 4–6 topic clusters and a core pillar
- A Cluster Review dialog will appear showing the suggested clusters
- Check the clusters you want to keep, uncheck any you don't, and edit the core pillar if needed
- Click "Apply Changes" to save your map
[!TIP] You need to have your LinkedIn connected and your Content DNA set up before generating a map. If you haven't done this, you'll see a reminder at the top of the page.
Understanding the Map
Once generated, your map shows:
- Core Pillar node (center) — your overarching theme
- Cluster nodes — topic areas with color-coded borders and a status badge:
- Authority — you've posted on this topic 10+ times
- Growing — you've posted 3–9 times
- Content Gap — you've posted fewer than 3 times (great place to focus next!)
- Post count — shown on each cluster card
- Content idea cards — small cards attached to clusters showing generated ideas
Refreshing Your Map
Your map doesn't update automatically. Use the buttons in the top bar to keep it current.
| Button | What It Does |
|---|---|
| Regenerate Map | Re-runs AI to suggest new or refined clusters based on your latest profile |
| Refresh Scores | Re-scans your recent LinkedIn posts and recounts how many belong to each cluster |
[!NOTE] Refreshing scores re-classifies your last 100 published posts into your clusters. This gives you an accurate picture of where you've been posting most.
Managing Clusters
Viewing a Cluster
Click "View & Generate Ideas" on any cluster card to open the cluster detail panel. You'll see:
- Cluster name, description, and color
- Options to generate new content ideas in different formats
- A button to delete the cluster
Adding a Cluster Manually
You're not limited to the AI-suggested clusters. You can add custom topic areas at any time.
Steps:
- Open the cluster detail panel or use the Regenerate Map flow
- In the Cluster Review modal, the AI will show existing and suggested clusters
- You can add new ones during the review step
- Apply Changes to save
Removing a Cluster
Open a cluster's detail panel and click the Delete button. Clusters with posts already linked to them will show a warning — removing the cluster doesn't delete your posts, but it does remove the connection.
Generating Content Ideas
Each cluster can produce content ideas in three formats. Click "View & Generate Ideas" on a cluster and choose a format:
| Format | What You Get | Best For |
|---|---|---|
| Carousel Outline | 3 carousel concepts, each with a different angle (educational, contrarian, personal story), slide-by-slide breakdowns, and a call-to-action | Visual, high-engagement posts |
| Deep Dive Framework | 3 strategic framework concepts with pillars, descriptions, and action steps | Thought leadership, long-form content |
| Quick Ideas | 5 post ideas with varied angles, a hook, and an outline for each | Fast content planning, inspiration |
Once ideas are generated, they appear as small cards floating around the cluster node on your map.
Using an Idea
Click any content idea card to open the Idea Drawer on the right side of the screen. From here you can:
- Read the full outline — slides, framework pillars, or post structure
- Generate a post — FeedBoss will draft a full LinkedIn post from the idea (streamed in real-time)
- Generate a carousel — for carousel outlines, preview and save the design to your Carousel Studio
- Accept the idea — mark it as something you want to work on
- Edit in Studio — jump straight to the carousel editor
- Dismiss — remove the idea from your map
- Delete — permanently remove the idea
Filtering Ideas
Use the status filter legend at the bottom-right of the map to show or hide ideas by status:
- All — show everything
- Available — unused ideas
- Drafted — ideas you've started working on
- Dismissed — ideas you've passed on
Audience Whisperer
The Audience Whisperer panel (bottom-right of the screen) mines your recent LinkedIn comments for high-value questions your audience has asked. These questions become "ghost nodes" — ready-made content prompts based on real audience interest.
Scanning for Questions
- Click "Scan Comments" in the Audience Whisperer panel
- FeedBoss analyzes your last 100 LinkedIn comments and extracts questions that deserve a full post response
- Suggested questions appear as cards in the panel
[!NOTE] The AI filters strictly — it only surfaces deep questions, process enquiries, or meaningful objections. Vague praise, greetings, and networking messages are ignored.
Working with Questions
For each question card, you can:
| Action | What Happens |
|---|---|
| Accept Idea | The AI picks the best matching cluster and generates 2–3 post ideas from the question |
| Dismiss | Remove the question from your suggestions |
Accepted questions are removed from the suggestion panel and their generated post ideas appear on the map attached to the relevant cluster.
Authority Score
Your Authority Score (shown in the top bar) is a number from 0 to 100:
- 70+ — Strong authority across your topic areas
- 40–69 — You're building momentum; some gaps to fill
- Under 40 — Early stage; focus on posting consistently across your clusters
The score is calculated based on how many clusters have reached "Authority" vs "Growing" vs "Gap" status. It updates when you Refresh Scores.
Content Calendar Integration
Your clusters automatically influence your Content Calendar. When you generate a calendar, FeedBoss uses your cluster data to prioritize topics where you have the fewest posts — filling your content gaps automatically without you having to think about it.
When you publish a post that's linked to a cluster, your post count and authority score update in the background.
Usage Limits
Certain actions in the Authority Map consume AI credits from your monthly Authority Map Actions quota:
| Action | Credits Used |
|---|---|
| Generate cluster suggestions | 1 |
| Refresh scores (re-classify posts) | 1 per 100 posts |
| Scan comments (Audience Whisperer) | 1 |
| Accept a question with AI expansion | 1 |
| Generate content ideas for a cluster | 1 |
Free actions (no credits used): viewing the map, applying cluster selections, adding/removing clusters manually, bulk-accepting questions without expansion, dismissing ideas.
Monthly Limits by Plan
| Plan | Authority Map Actions / Month |
|---|---|
| Starter | 10 |
| Pro | 30 |
| Agency | 100 |
| Lifetime | Unlimited |
| Trial | 5 |
If you hit your limit, you'll see an upgrade prompt. Limits reset at the start of each billing cycle.
Best Practices
Building a Strong Authority Map
- Start with your real expertise — When reviewing AI-suggested clusters, keep only topics you genuinely post about or plan to post about
- Aim for 4–6 clusters — Too few and your strategy is too narrow; too many and your authority gets diluted
- Name clusters specifically — "Product-Led Growth" is better than just "Growth"
- Fill your gaps intentionally — Sort your attention to clusters marked as "Content Gap" first
- Refresh your scores regularly — After a week of posting, hit "Refresh Scores" to see your progress
Getting the Most from Content Ideas
- Generate ideas for gap clusters first — These are the topics where more content will have the most impact on your score
- Use the Audience Whisperer weekly — Your audience's questions are your best content prompts
- Mix formats — Use carousels for reach, frameworks for authority, quick ideas for consistency
- Don't dismiss too many ideas — Even rough ideas can spark something when you revisit them
Troubleshooting
No clusters appear after generating
Make sure your Content DNA (persona settings) is filled out and your LinkedIn account is connected. The AI reads your profile to suggest relevant clusters.
Refresh Scores shows no change
If your authority score didn't update, it's possible your recent posts haven't been synced yet. Go to Engagement and ensure your LinkedIn posts are loading, then try refreshing scores again.
Audience Whisperer found no questions
This means either:
- Your recent posts don't have comments yet, or
- The comments that exist are greetings/reactions rather than substantive questions
Keep posting and engaging with your audience — the more thoughtful your content, the better the questions you'll receive.
Usage limit reached
Upgrade your plan from Settings → Subscription to get more Authority Map Actions. Alternatively, use the free actions (viewing the map, applying suggestions, bulk-accepting questions) until your limit resets.